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American Summers by IENA

The premier designated sponsor of the J-1 Camp Counselor program.



project timeline

The Brief

To maximise a 3 day shoot in order to produce varied pieces of engaging content that could be used throughout a recruitment campaign for staff in summer camps across the USA. Different types of videos were produced, including inspirational and educational, to be delivered to potential applicants in particular stages of the sales funnel.

The Result

"We contracted What Marketing to produce video marketing content for our US based operation. Despite the distance and time zone, they were responsive, well organised and had a great grasp of what we were looking for. They were eager for us to be happy and were extremely flexible in accommodating the unique challenges to some of the filming needed. Their team go ABOVE and BEYOND to deliver a first class product that we were very proud of. Oh and they are FUN to work with too!"

Matt Buczek, CEO