Back to home

American Summers by IENA

The premier designated sponsor of the J-1 Camp Counselor program.



project timeline

The Brief

To maximise a 3 day shoot in order to produce varied pieces of engaging content that could be used throughout a recruitment campaign for staff in summer camps across the USA. Different types of videos were produced, including inspirational and educational, to be delivered to potential applicants in particular stages of the sales funnel.

The Result