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The Planet Shine

A lifestyle, adventure and entertainment platform, rooted in ethical living.



project timeline

The Brief

We worked very closely with The Planet Shine to develop and create a multitude of video content for the launch of their platform. This project saw us interview an array of people who encompass and inspire the ethical living that The Planet Shine promote. We created engaging and moving pieces; from an interview and top tips with a vegan interior designer in Brighton, to recipe videos with a plant based chef in New York.

The Result


"It’s rare to find people who truly go the extra mile - the belief that Chris Townsend, Sam Picton and all of the What Marketing team have had in The Planet Shine from the earliest stage is both staggering and heartwarming. We wouldn’t be at the stage that we’re at now; ready to launch with amazing content and a creative team who live and breathe our brand with us. The production capabilities of Chris and his team mean that we can research, create and share films from around the world that have high production values and that tell stories in an engaging, entertaining and inspiring manner. The value that What Marketing are capable of bringing to any brand is exceptional."

Rachel McClelland, Founder